Consumers generally have priorities in their buying decisions and recent studies reveal that CSR initiatives are not one of them.Capitalists and stockholder tend to be more worried about the impact of non-favourable press on market sentiment than just about any other facets these days because they recognise its immediate effect to overall business

While business social initiatives might been not that effective as a advertising bonus, reputational harm can cost businesses dearly.Capitalists and shareholders are more concerned with the impact of non-favourable press on market sentiment than virtually any factors nowadays simply because they recognise its direct effect to overall business succe